Camera Rushes Log

After receiving feedback that the singer didn't look very enthusiastic I returned to repeat the shoot. After briefing the actor about the flaws in his performance he agreed and found solutions. This meant that the shoot was very successful. I do not plan to return to film anymore.

Typography

I have decided to use the real Matthew P logo within my music video but there is no official typography meaning that I can't write On Top in the same type.

The writing in Matthew P is the artists logo and below are possible fonts that I could use. I decided on a sans serif handwriting style font to correspond with the relaxed atmosphere and genre.  I really like number 5 due to its graceful manner but would need to present it in a different way than just being next to each other.

Here are a few sketches on how I could present the text. I think the one that works best is the one circled. This is how I will design it on Photoshop.

After Effects Shortcuts

 Here I have documented all the After Effects shortcuts I have learnt during the workshops.

First Edit

 

 

After receiving audience feedback I made the alterations necessary to create a decent first edit. Although looking back at this edit there is a significant amount of improvements I could make to create a professional and effective music video.

After creating the first draft I think that to get a fresh look I should not watch it for a week. By decreasing the attachment I can highlight flaws and be more relaxed about finding solutions.

18th December 2014
 

Main areas of improvement: 

• The opening credits are in a sans serif font in the same style as Matthew P's logo but I feel that this style isn't similar enough and that I might have to recreate a font extremely similar to the one the artist uses to create continuity and brand recognition. 
• During my hot desk exercise I found that the feedback found that in some places the busker looked "miserable" and that after reviewing the footage myself I find that I will need to reshoot segments. I will go and reshoot and then fit in the new segments ready for my second draft.
• Reviewing the first draft after a week I realize that some parts of the music video look out of place. I feel that some segments could be edited to the beat slightly better or would increase the fluency if they were shorter or longer.

Premiere Pro CS6 Windows Shortcuts

As I'm new to the software Premiere Pro I have recorded all the shortcuts that I have used. I have documented all the ones I have used so far during my editing.

How to use Light Leaks

Above is the process I followed to add light leaks to my music video.

How to Convert a Video from QuickTime Movie file MP4 file

While using light leaks I had to convert the file for it to work in Premiere Pro. Above is the method I used.

How to use the Three Way Colour Corrector

I have used the Three Way Colour Corrector a little within my music video. I use it towards the end to signify a flashback and reference to a different time.

Hot Desking Analysis

Feedback Action Plan

Hot Desking

Hot Desking

Above is my hot desking responses. I accidentally uploaded the wrong music video which still contained people speaking over the track. I will not include this in my analysis as I think it is more human error than a fault with the music video itself.