Final Digipak

Overall I feel I have completed my digipak after receiving positive feedback and making alterations I have reached a stage where I feel my product is ready to be used. 

Final Magazine Advert

After making amendments from my annotations exercise I have reached a point where I am happy with my magazine advert and so is my demographic. Therefore below is my final magazine advert.

Final Music Video

How did you use media technologies in the construction, research, planning and evaluation stages?

I used lots of technologies within my project. Yet the majority are used outside of the construction stages as I felt the overproduction of effects and technology would be unconventional for the escapism type music video and genre. I am aware of how powerful technology is yet I believe that this doesn't mean it's the answer and the correct way. I used media technologies to allow me to develop on software such as Premiere Pro by teaching myself new skills through online tutorials. All examples of me learning knew techniques can be found in the Skills Development label.

How technology offers opportunities for creativity, empowerment, distribution and democratisation. 

Throughout my project I have discovered many advantages and disadvantages of media technologies. Below are some flashcards that demonstrate these issues. To view my explanation click the flip (middle blue) button.
(To access flashcards below click in the gray area)
 Disadvantages of Technology

Advantages of Technology

Timeline of Technologies Used During Promotional Package
Below I created a timeline of all the new technologies I had used during this project. Some software (like PhotoShop, Pinterest and Prezi) aren't included as I already had sufficient knowledge from outside knowledge. For this reason you can see how I have developed and used new technology over the seven months. Click on an entry to see my description of the technology and analysis.

In conclusion I have used a fair amount of media technologies throughout my project. In some places I could have incorporated more software but I felt that this wasn't needed and wouldn't have suited the style or my demographics expectations (which are usually the conventions). As discussed in In what ways does your media product use, develop or challenge forms and conventions of real media products? My promotional package is conventional and by using After Effects this would break the brand identity of being conventional, meeting expectations and remaining within the traditional singer/songwriter genre. Despite not using lots of effects and taking advantage of technology in my music video I used technology throughout each stage. During research and planning I used mood boards, infographics and more visual aspects so when I would revise my research ready for construction I could envision the direction I would be going in (such as style of shots and atmosphere). Whereas after construction I used a lot less visual but more text (Google Slides, Prezi, Issu) to analyse the products and decide further improvements quickly and clearly.

What have you learnt from your audience feedback?

How effective is the combination of your main product with ancillary texts?

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