Contact Sheet (Instax)

Above are all the photos taken from today's shoot. I am really impressed with how they turned out. They're not all 'perfect' but this fits in with the aesthetic of the Instax image. I will use most of these in my digipak.

Digipak - Design of Front, Back and Inside Panel

Above is the first part of my design for my digipak. The beach hut is a screenshot from my music video and needs to be replaced with a higher quality photo. The inside panel also contains found images of Matthew P but I will replace them with my own similar style images as well as presenting them with the textured edges. I will also research the contents of a thank you letter so I can produce a note with a more genuine quality. Apart from this I feel that this part is complete and ready for audience feedback.

First Proof - Magazine Advert

Above is my first proof of my magazine advert. I have conformed to conventions  by including information such as reviews, using the same imagery as the front cover, where the album/digipak could be bought and including the title of the artist/album. I am yet to attend a photo shoot so the beach hut is from a screen shot but this is the style of composition that I would like to obtain. Overall I feel that although in some places the advert works in others it doesn't. For example the beach hut appears to be slightly cluttered with "includes the new single On Top", Matthew P's website and where the digipak can be purchased. I really like the text in the sky and how it gets less and less towards the centre of the advert, this directs the viewers eyesight.

Reviews of Matthew P

As part of my advert I would like to include review quotes, information and stars so I will be exploring different reviews (from professional critics to listener reviews) to see the general feedback and how I can present the track in the best light to increase fans and sales.

Alt Sounds

http://hangout.altsounds.com/reviews/149310-review-matthew-p-long-straight-lines-album.html

Star Rating: 3 Stars (out of 5 stars)

Best Quote: "A pleasant enough debut album that people of all ages can enjoy.

Overall: The review doesn't depict the album in the best light and I would only generally consider a 

rating of 4-5 stars. The best quote appears hesitant and this might rub off on the viewer when looking

at the advert, which isn't the desired effect.

Clean Slate of Music

http://cleanslatemusic.org/2012/07/13/album-review-matthew-p-long-straight-lines/

Rating: 8.5/10Best quote: "An album worthy of your time. An artist worthy of more than a passing glance."Overall: This review presents Matthew P in a decent light and the quote certainly suggests that the viewer should listen to the artist and investigate more. The repetition of  "worth of your" suggests wealth and that the viewer will gain from the small amount of money that it would cost them to purchase the album. The rating is also a decent one and although it isn't a perfect 10 it still encourages and promises the viewer value for money. I will investigate the feeling of whether ratings affect whether a viewer becomes a consumer and how low can the rating be before they are put off from purchasing the album.

IndieLondon

http://www.indielondon.co.uk/Music-Review/matthew-p-long-straight-lines-review

Star Rating: 4 Stars (out of 5 stars)

Best Quote: "Debut album Long Straight Lines is a beautifully crafted listen"

Overall: The review really accentuates the positives of Matthew P's compositions which is reflected

in the rating but also a few imperfections. The quote isn't the strongest but the star rating justifies the

purchase and would still encourage the viewer to make the purchase. Maybe I will consider just

having the rating/collective of ratings and one quote to demonstrate the positives and not to crowd the

advert too much and to convey my point as quickly as possible. I will probably present the ratings as

starts due to the association within our cultural capital of this sign.

Manchester Scene Wipe

http://www.manchesterscenewipe.co.uk/reviews/matthew-p-long-straight-lines-review/

Star Rating: N/A

Best Quote: "There is no doubt that with the sun shining and beers flowing this album would make a

perfect soundtrack."

Overall: The review doesn't really state the emotions towards the album and whether it's approach is

positive or negative. I really like the informal quote which reflects the singer/songwriter genre but it

might not be appropriate for my audience due to them being teenagers and the legal drinking age

being 18 (despite the strong associations of under age drinking). It might also suggest an explicit

nature to the album and might mean that parents would prevent the purchase. Overall I feel that the

quote isn't appropriate for the magazine advert as it would probably do more harm than good.

Amazon User Comicasa Dude

http://www.amazon.co.uk/Long-Straight-Lines-Matthew-P/dp/B007YX6BRC

Star Rating: 5 stars (out of 5 stars)

Best Quote: "Solid song writing and some very slick guitar licks makes this one of the finest albums

of the last couple of years"

Overall: The review is very positive and would be worthy of appearing on my magazine advert but I

worry about the fact that it was written by a user on Amazon which would remove it's credibility and

could be biased. For this reason I wouldn't include this on my magazine advert due to unreliable

source as it could be written by anyone, thus losing the trust between the viewer and the persuasive

advert.

To conclude I will use the quote from Clean Slate of Music "An album worthy of your time. An artist worthy of more than a passing glance" due to the high positivity and the encouragement of the viewer to purchase the digipak. I will use the rating from IndieLondon as it was 4 out of 5 stars which is still acceptable and wouldn't necessarily put the viewer off  from purchasing. I will only include these two as I really like the use of space and wouldn't want my advert to be too cluttered.

Sketch of Magazine Advert

Advert Vision

Above is the vision of what I want my advert to look like. This is only a collage from current images I have. The beach hut is a cropped screenshot which is obvious through the quality of the image appearing slightly blurry and there's less of a crisp outline. Yet I really like the use of the singular beach hut against the detailed blue sky which was taken from a current image. I really like this layout and when planning my photo shoot I will remember this design and take photos to improve quality. The only disadvantage of this design is that there is no feature of the artist which I think should be paramount taking into account he is trying the raise his profile. The advert includes the minimal amount of information of the artist, album title, leading track and website. I feel that more information needs to be added such as reviews, social networking and record label details.