Brainstorm of Focus Group Planning

To ensure I cover all necessary points and conduct a fluent focus group I have had a brainstorm of possible facilities, questions and set up. I will plan more precisely after this and finding participants who can attend.

Responding to Hot Desking

One point raised during hot desking is that the right panel lacks infrormation and writing. I tried to add an important lyric from the leading single. I found it really hard to encorporate it into the design. Above are the results and I feel that this really doesn't work. The black is too harsh and the typography really stands out. The other panels are really busy and I feel that this empty panel breaks it down through use of space. For this reason I will ignore this response to hot desking as I don't feel it benefits the design or the consumer.

Hot Desking Results Analysis

To ensure I get the most out of the hot desking I will analyse the answers and see what I should improve and what I should keep.

Hot Desking

To develop my designs I wanted to recieve some feedback that would introduce some possible improvements, tips and strengths. Below is the document of the questions and feedback that was actually used during the hot desking exercise.

Second Draft Digipaks

After creating a thank you letter it meant I needed more room for text but still wanted to include as many images as possible. For this reason I removed one image but made the main image larger to incorporate text. Below are my two drafts (each with a different front cover):

Digipak One:

Digipak Two:

What is in a Thank You letter?

Looking at the overall results I have considered some factors that I know to be true. I kept the note broad so I wouldn't imply anything untrue about the artist. Subjects such as make-up and songwriters are unlikely whereas family, friends and fans are paramount. I used colloquial language to enhance the chilled approach of the artist and to embrace the fans. Making them feel like they are the artists best friend who they have known all their life. Below is the thank you letter.

Well honestly I don’t know where to start. There are so many people to thank and I wouldn’t be here releasing an album. So I will firstly thank everyone at YDNA Records who laboured with me to produce this record. Especially my band who we’ve shared many early mornings and many cups of tea. They are truly the inspiration of every string plucked.

My family have been behind me every step of the way and I’m forever grateful of my parents taking me to every gig and introducing me to the guitar. Thanks to my friends for the late nights on the beach and making memories. You kept me going when it looked like I wasn’t going anywhere.

Finally thank you to my fans. Thank you for your support in buying and sharing my music. You have all pushed me forward to the best that I am and I look forward to sharing many life changing experiences with you.

Let long straight lines guide you to paradise.

Love,

Matthew