Wednesday 11 March 2015

Focus Group Highlights

For my focus group there were seven people. Four boys and three girls, I felt that this was a really good balance between genders so I could get a varied opinion. Below is the video of the highlights of the focus group and a photo to convey my planned layout. In the end I decided against leaving out lined paper and pens for notes as this would distract the participants away from a discussion. The photo was taken at the beginning while my focus group were looking at the ancillary products. I let them talk and have fun for about five minutes to allow them to relax, get used to being filmed and therefore produce a calm, colloquial and accurate focus group.




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