Reviews of Matthew P

As part of my advert I would like to include review quotes, information and stars so I will be exploring different reviews (from professional critics to listener reviews) to see the general feedback and how I can present the track in the best light to increase fans and sales.

Alt Sounds

http://hangout.altsounds.com/reviews/149310-review-matthew-p-long-straight-lines-album.html

Star Rating: 3 Stars (out of 5 stars)

Best Quote: "A pleasant enough debut album that people of all ages can enjoy.

Overall: The review doesn't depict the album in the best light and I would only generally consider a 

rating of 4-5 stars. The best quote appears hesitant and this might rub off on the viewer when looking

at the advert, which isn't the desired effect.

Clean Slate of Music

http://cleanslatemusic.org/2012/07/13/album-review-matthew-p-long-straight-lines/

Rating: 8.5/10Best quote: "An album worthy of your time. An artist worthy of more than a passing glance."Overall: This review presents Matthew P in a decent light and the quote certainly suggests that the viewer should listen to the artist and investigate more. The repetition of  "worth of your" suggests wealth and that the viewer will gain from the small amount of money that it would cost them to purchase the album. The rating is also a decent one and although it isn't a perfect 10 it still encourages and promises the viewer value for money. I will investigate the feeling of whether ratings affect whether a viewer becomes a consumer and how low can the rating be before they are put off from purchasing the album.

IndieLondon

http://www.indielondon.co.uk/Music-Review/matthew-p-long-straight-lines-review

Star Rating: 4 Stars (out of 5 stars)

Best Quote: "Debut album Long Straight Lines is a beautifully crafted listen"

Overall: The review really accentuates the positives of Matthew P's compositions which is reflected

in the rating but also a few imperfections. The quote isn't the strongest but the star rating justifies the

purchase and would still encourage the viewer to make the purchase. Maybe I will consider just

having the rating/collective of ratings and one quote to demonstrate the positives and not to crowd the

advert too much and to convey my point as quickly as possible. I will probably present the ratings as

starts due to the association within our cultural capital of this sign.

Manchester Scene Wipe

http://www.manchesterscenewipe.co.uk/reviews/matthew-p-long-straight-lines-review/

Star Rating: N/A

Best Quote: "There is no doubt that with the sun shining and beers flowing this album would make a

perfect soundtrack."

Overall: The review doesn't really state the emotions towards the album and whether it's approach is

positive or negative. I really like the informal quote which reflects the singer/songwriter genre but it

might not be appropriate for my audience due to them being teenagers and the legal drinking age

being 18 (despite the strong associations of under age drinking). It might also suggest an explicit

nature to the album and might mean that parents would prevent the purchase. Overall I feel that the

quote isn't appropriate for the magazine advert as it would probably do more harm than good.

Amazon User Comicasa Dude

http://www.amazon.co.uk/Long-Straight-Lines-Matthew-P/dp/B007YX6BRC

Star Rating: 5 stars (out of 5 stars)

Best Quote: "Solid song writing and some very slick guitar licks makes this one of the finest albums

of the last couple of years"

Overall: The review is very positive and would be worthy of appearing on my magazine advert but I

worry about the fact that it was written by a user on Amazon which would remove it's credibility and

could be biased. For this reason I wouldn't include this on my magazine advert due to unreliable

source as it could be written by anyone, thus losing the trust between the viewer and the persuasive

advert.

To conclude I will use the quote from Clean Slate of Music "An album worthy of your time. An artist worthy of more than a passing glance" due to the high positivity and the encouragement of the viewer to purchase the digipak. I will use the rating from IndieLondon as it was 4 out of 5 stars which is still acceptable and wouldn't necessarily put the viewer off  from purchasing. I will only include these two as I really like the use of space and wouldn't want my advert to be too cluttered.